Flockk App
Digital invoice marketplace connecting SMEs with investors to unlock cash flow and flexible financing opportunities.
The founders of Flockk needed a tangible prototype to pitch to investors. Their goal was to show that their platform can connect SMEs to fast, flexible funding beyond traditional factoring.
Problem
Australian SMEs face $26B in unpaid invoices, with traditional factoring often too costly or rigid to meet their needs.
Outcome
Designed an investor ready platform that would be used to raise funding
Role
Owned end to end design
Team
2 Designers
Team
2 Designers
Role
Owned end to end design
Concept to Prototype in 7 days
The project followed an intensive design sprint which was structured around a series of strategic workshops. The goal was to identify gaps and ultimately prototype an investor ready product.
01
Conducted rapid analysis and mapping of the existing factoring experience, identifying opportunities to streamline and improve usability.
02
Developed wireframes for key screens to highlight core value and simplify interactions.
03
Built an investor ready prototype with clear user flow of key screens, refined feature offering, and scalable design foundations.
User Research Findings
Given the 7 day turnaround, we quickly leveraged founders’ deep industry knowledge to pinpoint positive aspects, pain points, and areas of improvement in traditional invoice factoring:
💡
Growing government interest in digital invoicing
Invoicing digitisation is increasingly prioritised to boost transparency and combat fraud.
💡
20% of late payments were due to invoice errors
Often from manual data entry sending invoices to incorrect customers.
Features
Through focused iteration, we designed and refined 3 core features that clearly communicated Flockk’s value.
01
Homepage
Introduces the platform’s purpose and benefits at a glance, tailored to both SMEs and investors.
02
Marketplace
Enables seamless browsing and filtering of invoices, making investment decisions simple and transparent.
03
Portfolio Management
Gives users a clear, real time view of invoice status and investment performance, supporting confident financial decisions.
Learnings
This project taught me the importance of knowing where to focus when time is limited. By narrowing in on the screens that mattered most, I was able to focus my efforts where I could deliver the greatest impact aligned with real user and business needs.
User Research Findings
Given the 7 day turnaround, we quickly leveraged founders’ deep industry knowledge to pinpoint positive aspects, pain points, and areas of improvement in traditional invoice factoring:
💡
Growing government interest in digital invoicing
Invoicing digitisation is increasingly prioritised to boost transparency and combat fraud.
💡
20% of late payments were due to invoice errors
Often from manual data entry sending invoices to incorrect customers.
Concept to Prototype in 7 days
The project followed an intensive design sprint which was structured around a series of strategic workshops. The goal was to identify gaps and ultimately prototype an investor ready product.
01
Conducted rapid analysis and mapping of the existing factoring experience, identifying opportunities to streamline and improve usability.
02
Developed wireframes for key screens to highlight core value and simplify interactions.
03
Built an investor ready prototype with clear user flow of key screens, refined feature offering, and scalable design foundations.
Features
Through focused iteration, we designed and refined 3 core features that clearly communicated Flockk’s value.
01
Homepage
Introduces the platform’s purpose and benefits at a glance, tailored to both SMEs and investors.
02
Marketplace
Enables seamless browsing and filtering of invoices, making investment decisions simple and transparent.
03
Portfolio Management
Gives users a clear, real time view of invoice status and investment performance, supporting confident financial decisions.
Learnings
This project taught me the importance of knowing where to focus when time is limited. By narrowing in on the screens that mattered most, I was able to focus my efforts where I could deliver the greatest impact aligned with real user and business needs.
Flockk App
Digital invoice marketplace connecting SMEs with investors to unlock cash flow and flexible financing opportunities.
The founders of Flockk needed a tangible prototype to pitch to investors. Their goal was to show that their platform can connect SMEs to fast, flexible funding beyond traditional factoring.
Problem
Australian SMEs face $26B in unpaid invoices, with traditional factoring often too costly or rigid to meet their needs.
Outcome
Designed an investor ready platform that would be used to raise funding
Team
2 Designers
Role
Owned end to end design