Pacific Smiles Group
Streamlining Dental Booking Systems
Streamlined operations across 120+ dental centers
Impact
Role
UX/UI Design
Pacific Smiles Group is Australia's fastest growing dental service organisation, operating a network of over 120 dental centers nationwide. In an industry where services are primarily appointment-based, having an efficient booking system is crucial for operational success and patient satisfaction.
Pacific Smiles Group is Australia's fastest growing dental service organisation, operating a network of over 120 dental centers nationwide. In an industry where services are primarily appointment-based, having an efficient booking system is crucial for operational success and patient satisfaction.
Role
UX/UI Design
Impact
Streamlined operations across 120+ dental centers
Impact
Streamlined operations across 120+ dental centers
Role
UX/UI Design
The Challenge
Pacific Smiles Group was struggling with limitations of existing third party vendor software solutions. While these systems were functional they were becoming increasingly expensive and inadequate for meeting the unique demands of their growing business. The existing booking systems not only created a financial burden but also lacked the flexibility and customisation options needed to optimise the booking experience for their expanding patient base.
Pacific Smiles Group was struggling with limitations of existing third party vendor software solutions. While these systems were functional they were becoming increasingly expensive and inadequate for meeting the unique demands of their growing business. The existing booking systems not only created a financial burden but also lacked the flexibility and customisation options needed to optimise the booking experience for their expanding patient base.
The Solution
We developed a suite of custom cloud applications that replaced their existing systems with a more streamlined, cost effective booking experience. The solution included a customer facing website and a booking widget that integrated seamlessly with their practice management software.
We developed a suite of custom cloud applications that replaced their existing systems with a more streamlined, cost effective booking experience. The solution included a customer facing website and a booking widget that integrated seamlessly with their practice management software.
The project began with a comprehensive review of Pacific Smiles Group's existing user flows. Through careful analysis, we identified key friction points in the booking process that were causing patient frustration and operational inefficiencies.
The project began with a comprehensive review of Pacific Smiles Group's existing user flows. Through careful analysis, we identified key friction points in the booking process that were causing patient frustration and operational inefficiencies.
Appointment scheduling, a critical function for dental services, required specialized features that generic booking systems couldn't efficiently provide.
Appointment scheduling, a critical function for dental services, required specialized features that generic booking systems couldn't efficiently provide.
Using the insights gained from our analysis, we outlined new user flows designed to reduce friction throughout the booking experience. The revised flows focused on:
👉 Simplifying the appointment selection process
👉 Providing clearer visibility of available time slots
👉 Reducing the number of steps required to complete a booking
👉 Adapting to different patient scenarios (new vs. returning patients)
👉 Simplifying the appointment selection process
👉 Providing clearer visibility of available time slots
👉 Reducing the number of steps required to complete a booking
👉 Adapting to different patient scenarios (new vs. returning patients)
The implementation of the custom cloud applications delivered significant benefits for Pacific Smiles Group:
👉 Operational efficiency improved through streamlined booking processes
👉 Cost savings achieved by replacing expensive third-party solutions
👉 Greater control over customisations and management of different business entities
👉 Enhanced patient experience through a more intuitive booking process
This project demonstrated the value of custom solutions for businesses with specific operational requirements that off-the-shelf software cannot adequately address.It highlighted how thoughtful UX design paired with flexible cloud technology can drive operational efficiency while enhancing the overall customer experience.
👉 Operational efficiency improved through streamlined booking processes
👉 Cost savings achieved by replacing expensive third-party solutions
👉 Greater control over customisations and management of different business entities
👉 Enhanced patient experience through a more intuitive booking process