Verity Platform
Internal data tool built to help journalists understand how content performs.
This project focused on revamping Verity 1.0, which despite providing valuable insights suffered from a spreadsheet like interface and low user engagement.
Problem
Verity 1.0 buried insights in inaccessible formats resulting in low usage and missed opportunities for data driven decision-making.
Outcome
After the redesign weekly usage rose from 15% to 80%, embedding Verity into daily editorial workflows.
Role
UX/UI for dashboard and insight modules
Team
3 Designers
Team
3 Designers
Role
UX/UI for dashboard and insight modules
Process and Deliverables
To address low engagement and usability issues, we undertook a full redesign of the Verity platform from structure to interface. Our process included:
01
Discovery and Alignment
Surfaced key gaps in the current experience through direct workshops with journalists and product leads.
02
UX and Information Architecture Audit
Mapped the original platform’s structure to identify friction points and buried insights.
03
Wireframing and prototyping
Prioritised key flows and crafted high-fidelity screens focused on clarity, hierarchy, and actionability
User Research & Findings
We conducted interviews with journalists to understand why Verity 1.0 wasn’t gaining traction.
💡
Journalists found the original UI overwhelming: “spreadsheets make them cry” highlighting that raw tables lacked clarity, structure, and editorial relevance.
💡
They wanted quick, at a glance insights with contextual guidance to support fast, confident editorial decisions.
Features
Key improvements included using data visualisation to surface insights faster, offering clear editorial guidance, and tailoring content to individual roles and priorities.
01
Interactive Visual Dashboard
Replaced dense tables with fitness app inspired data visualisation that made patterns and performance instantly understandable.
02
Personalised views
Tailored the experience for different newsroom roles, ensuring relevance without overwhelming users.
03
Actionable insights
Translated data into clear editorial recommendations, helping teams make faster, more confident decisions.
Outcomes & Learnings
The redesign helped transform Verity from a low engagement internal tool into a trusted platform embedded in daily editorial workflows with weekly usage increasing dramatically from 15% to 80%. This project reinforced the importance of designing for real world newsroom conditions. Fast, focused, and human. It showed that clarity often comes from restraint, and that great data design is as much about what you leave out as what you surface.
User Research & Findings
We conducted interviews with journalists to understand why Verity 1.0 wasn’t gaining traction.
💡
Journalists found the original UI overwhelming: “spreadsheets make them cry” highlighting that raw tables lacked clarity, structure, and editorial relevance.
💡
They wanted quick, at a glance insights with contextual guidance to support fast, confident editorial decisions.
Process and Deliverables
To address low engagement and usability issues, we undertook a full redesign of the Verity platform from structure to interface. Our process included:
01
Discovery and Alignment
Surfaced key gaps in the current experience through direct workshops with journalists and product leads.
02
UX and Information Architecture Audit
Mapped the original platform’s structure to identify friction points and buried insights.
03
Wireframing and prototyping
Prioritised key flows and crafted high-fidelity screens focused on clarity, hierarchy, and actionability
Features
Key improvements included using data visualisation to surface insights faster, offering clear editorial guidance, and tailoring content to individual roles and priorities.
01
Interactive Visual Dashboard
Replaced dense tables with fitness app inspired data visualisation that made patterns and performance instantly understandable.
02
Personalised views
Tailored the experience for different newsroom roles, ensuring relevance without overwhelming users.
03
Actionable insights
Translated data into clear editorial recommendations, helping teams make faster, more confident decisions.
Outcomes & Learnings
The redesign helped transform Verity from a low engagement internal tool into a trusted platform embedded in daily editorial workflows with weekly usage increasing dramatically from 15% to 80%. This project reinforced the importance of designing for real world newsroom conditions. Fast, focused, and human. It showed that clarity often comes from restraint, and that great data design is as much about what you leave out as what you surface.
Verity Platform
Internal data tool built to help journalists understand how content performs.
This project focused on revamping Verity 1.0, which despite providing valuable insights suffered from a spreadsheet like interface and low user engagement.
Problem
Verity 1.0 buried insights in inaccessible formats resulting in low usage and missed opportunities for data driven decision-making.
Outcome
After the redesign weekly usage rose from 15% to 80%, embedding Verity into daily editorial workflows.
Team
3 Designers
Role
UX/UI for dashboard and insight modules